Design for How People Think: Using Brain Science to Build Better Products
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
- Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
- Find out how your team--without any specialized training in psychology--can uncover critical insights about your customers' conscious and unconscious processes
- Learn how to immediately apply what you've learned to improve your products and services
- Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
Author: John Whalen
Binding Type: Paperback
Publisher: O'Reilly Media
Published: 05/14/2019
Pages: 236
Weight: 0.7lbs
Size: 9.00h x 6.00w x 0.50d
ISBN: 9781491985458
About the Author
John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design--the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.
Design for How People Think: Using Brain Science to Build Better Products
Shipping Information
Orders are typically processed and shipped within 2-3 business days.
We are currently not shipping internationally.
We are not resposible for any delays due to the carrier due to location, time of year, and weather.
Customer Support
Please contact info@boscpapersupply.com with any questions or concerns. We typically respond within 24 hours.
FAQ’s
Do you accept returns?
Yes, please contact info@boscpapersupply.com within 21 days of purchase to exchange or refund your order.
Item(s) must be unused and returned in the same condition that you received it.
Only regular priced items may be exchanged or returned, sale items are final.
You will be responsible for paying for your own shipping costs for returning your item unless approved otherwise by our customer service rep. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
What happens if I receive a damaged item?
We take great care in packaging your order and if we make a mistake, we want to correct it immediately. Please notify us as soon as possible at info@boscpapersupply.com to resolve the issue.
Can I order books through Bosc?
Yes, please email info@boscpapersupply.com with the title of the book you are wanting to order and we will let you know if we are able to order it for you.
Contact Us
Email us at info@boscpapersupply.com for any questions, comments, or suggestions.