From Solo to Scaled: Building a Sustainable Content Strategy Practice
Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.
Who Should Read This Book?
This book is for anyone who wants or needs to build a content strategy practice--for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience.
Takeaways
Use this book to:
- Create a content strategy practice blueprint and make the business case for it to upper management in your organization.
- Show what success looks like and how to measure it.
- Learn how to create a sustainable practice and when to scale it--from solo to mid-sized to enterprise.
- Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business.
- Learn how to present the content practice's work to leadership in language that leaders understand.
- Use a handy checklist to audit and improve your own practice-building.
Author: Natalie Marie Dunbar
Binding Type: Paperback
Publisher: Rosenfeld Media
Published: 07/25/2022
Pages: 240
Weight: 1lbs
Size: 9.06h x 6.06w x 0.79d
ISBN: 9781933820576
From Solo to Scaled: Building a Sustainable Content Strategy Practice
Shipping Information
Orders are typically processed and shipped within 2-3 business days.
We are currently not shipping internationally.
We are not resposible for any delays due to the carrier due to location, time of year, and weather.
Customer Support
Please contact info@boscpapersupply.com with any questions or concerns. We typically respond within 24 hours.
FAQ’s
Do you accept returns?
Yes, please contact info@boscpapersupply.com within 21 days of purchase to exchange or refund your order.
Item(s) must be unused and returned in the same condition that you received it.
Only regular priced items may be exchanged or returned, sale items are final.
You will be responsible for paying for your own shipping costs for returning your item unless approved otherwise by our customer service rep. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
What happens if I receive a damaged item?
We take great care in packaging your order and if we make a mistake, we want to correct it immediately. Please notify us as soon as possible at info@boscpapersupply.com to resolve the issue.
Can I order books through Bosc?
Yes, please email info@boscpapersupply.com with the title of the book you are wanting to order and we will let you know if we are able to order it for you.
Contact Us
Email us at info@boscpapersupply.com for any questions, comments, or suggestions.